Social media enable users to create and share content or participate in social networking. (Social networking is using internet-based media to connect with others for social or business purposes.) Individuals use social media to connect with friends, family, and communities, as well as share thoughts, ideas, and multimedia content. Businesses and organizations use social media to engage with customers, promote products and services, and build brand awareness.
One of social media's influences is shaping the way people communicate, connect, share content, and consume information.
Social media segments include social networking platforms such as Facebook, Twitter, and Instagram; microblogging platforms such as Twitter, Notes, and Tumblr; professional networking platforms such as LinkedIn; social bookmarking sites like Pinterest and Reddit; and review and recommendation platforms such as Yelp and TripAdvisor.
Some applications of social media platforms include users like you and me. Personal use remains one of the primary drivers of the social media market. Users widely utilize it for connecting with friends and family, sharing personal life updates, and staying informed about the lives of others. Businesses and professionals rely on social media for networking, marketing, and brand building. Entertainment, media and education are other significant applications driving the social media market. E-commerce and retail have also embraced social media as a key marketing and sales channel.
Let's discuss some of the platform features of social media sites. Text-based platforms, like Twitter, Threads, Notes, and Tumblr, allow users to share thoughts, ideas, and information through short-form text posts. Image-based platforms, like Instagram and Vero, focus on visual content, allowing users to share photos, graphics, and infographics. Video-based platforms, like TikTok and YouTube, enable users to share and discover a wide range of video content, including vlogs, tutorials, music videos and more. Live-streaming platforms, like Facebook Live and Twitch, allow users to broadcast live video content in real-time. Augmented Reality (AR) and Virtual Reality (VR) platforms, like Snap and Oculus, provide virtual elements and animations with immersive and interactive experiences bringing people together in virtual environments. Messaging and chat apps, like WhatsApp, Telegram, and Signal, facilitate private and group communication between users.
Targeted advertising is one of the dominant revenue drivers for social media, allowing businesses to deliver personalised ads to specific demographics based on their interests, demographics, and online behaviour.
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